My experience says evaluation findings without communication may not be as impactful. In most cases, the evaluation findings are supposed to inform either the design of new programs or propose changes/ insights for design of next phase. In either case, communication is important- not just for the internal/ core team that commissioned the study but for all stakeholders.
Specifically, on the questions:
Who should fund this campaign ‒ the intervention partners or the evaluation office?
The intervention partners should make provisions for this right at the design stage, unless the project/ programme deals with sensitive data of any kind. The evaluation office should ensure that the findings are presented in a usable form- need not be a campaign ready content but something less jargonized to help stakeholders take decisions, as necessary.
To what extent should evaluators be involved in communicating their findings to stakeholders?
Evaluators needn't be involved in the communication of the findings per se but MUST be available to ensure/ validate that the essence of the findings doesn't get lost in the design of communication campaigns. Sometimes, the attempt to simplify the messaging leads to dilution of the core finding.
Should evaluators make recommendations on communicating their results? This means asking evaluators to possess another skill
This is tricky. It is ideal if the evaluators (agency/ team) has the additional skill (sub-team) to make recommendations on communicating their result but this may not be essential. However, the evaluators must help in shortlisting/ finetuning the recommendations from a communication perspective.
RE: Reporting evaluation results or communicating evaluation results?
My experience says evaluation findings without communication may not be as impactful. In most cases, the evaluation findings are supposed to inform either the design of new programs or propose changes/ insights for design of next phase. In either case, communication is important- not just for the internal/ core team that commissioned the study but for all stakeholders.
Specifically, on the questions:
The intervention partners should make provisions for this right at the design stage, unless the project/ programme deals with sensitive data of any kind. The evaluation office should ensure that the findings are presented in a usable form- need not be a campaign ready content but something less jargonized to help stakeholders take decisions, as necessary.
Evaluators needn't be involved in the communication of the findings per se but MUST be available to ensure/ validate that the essence of the findings doesn't get lost in the design of communication campaigns. Sometimes, the attempt to simplify the messaging leads to dilution of the core finding.
This is tricky. It is ideal if the evaluators (agency/ team) has the additional skill (sub-team) to make recommendations on communicating their result but this may not be essential. However, the evaluators must help in shortlisting/ finetuning the recommendations from a communication perspective.