RE: How are mixed methods used in programme evaluation? | Eval Forward

Dear Jean,

Thank you for bringing up this topic. I also wish to thank Renata Mirulla for her good work in administrating this forum. I am throwing my two cents' worth in this discussion as I have conducted using the mixed method approach in most if not all of my work in evaluation. If fact, it was mandatory that I used the mixed method in the evaluation of the USAID and USDA funded projects. You can find the reports by thematic on this page (see EVALUATIONS IN THE DEC: https://dec.usaid.gov/dec/content/evaluations.aspx)

Please find below my reply to your questions. At the bottom of this document, I show how I have used the mixed methods approach in the evaluation of two Food for Progress Projects in The Gambia and Senegal. Please do not hesitate to contact me if you have any questions.

Kind regards,

Jackie

1. In the evaluation design stage – What types of evaluation questions necessitate(d) mixed methods? What are the (dis)advantages of not having separate qualitative or quantitative evaluation questions?

All evaluation questions can be answered using a mixed method approach. When designing the Evaluation Design Matrix or Framework, for each of the evaluation questions the evaluator will identify the informant(s) and the data collection method that will be used with the corresponding method of analysis. For example, for a quantitative survey, the method will be a statistical data analysis method such as descriptive analysis, inferential analysis; for the qualitative research method, content analysis and thematic analysis can be performed.

2. When developing data collection instruments for mixed methods evaluation – Are these instruments developed at the same time or one after another? How do they interact?

Yes, in parallel. There is ONE Evaluation Design Matrix using a mixed method approach; there is still ONE Evaluation not two.  Both methods will attempt to answer the same question. The Evaluation may decide to obtain information for a particular question using only one method for example the qualitative method for evaluation questions pertaining to RELEVANCE.

3. During sampling – Is sampling done differently or does it use the same sampling frame for each methodical strand? How and why?

We identify the informants, and we make the list for each type.

The quantitative survey will not survey all the informants who are targeted by the evaluation. Surveys are conducted usually for large populations for example the programs beneficiaries and a probabilistic sample of the population unit will be selected. A sample frame is needed i.e., the list of the survey population (list frame) or an area frame as in the case of a household survey.   Note that the population are not always people, they can be schools or farms for example.  More than one survey can be conducted in an evaluation for example a household survey, a survey of farmers, a survey of intrant providers and a client satisfaction survey of services received from let say a lending or microfinancing institution depending on the program activities.  It all depends on what we are trying to find out. Note that the quantitative surveys will provide the data that can be used to calculate the performance indicators as well as providing the characteristics of the target population and prevalence of a situation or behavior e.g. number of percentage of farmers who do not have a certain type of equipment; number of household who eat less than 3 meals a day. The data is weighted to the population of interest and the estimates are produced for the entire population or subsets of the population for example gender and age groups (demographic variables).

The qualitative data collection will target stakeholders for example government officials, program officers, suppliers for Key Informant or Semi-Structured interviews. Focus group discussion are conducted with a sample of the larger population of interest or stakeholders for example farmers, community health officers. In the case of qualitative research, purposive sampling is the technique used to select a specific group of individuals or units for analysis. Participants are chosen “on purpose,” not randomly. It is also known as judgmental sampling or selective sampling. The information gathered cannot be generalised to the entire population. The main goal of purposive sampling is to identify the cases, individuals, or communities best suited to help answer the research or evaluation questions.

Note that there is no correct or universally recognized method for calculating a sample size for purposeful sampling whereas in quantitative surveys there are formulas to determine the sample size with the desired reliability level of the estimates.

4. During data collection – How and why are data collected (concurrently or sequentially)?

Data is collected concurrently since there is one deadline and a single evaluation report to submit.

Qualitative data collection is usually performed by one person (I like to add a note taker or record the interviews with the permission of the informant for quality assurance). Surveys are carried out by team of trained enumerators which makes the process quite expensive. These days, data collection is usually performed using tablets instead of paper questionnaires. The survey data must be edited (cleaned) before the data is analysed. Surveys can also be conducted by phone or online depending on the type of informants, but the response rate is lower than face to face interviews.

5. During data analysis – Are data analysed together/separately? Either way, how and what dictates which analytical approach?

The data is analysed separately.  The evaluators will then perform data triangulation by cross-referencing the survey data with the findings from the qualitative research and the document review or any other method used.

6. During the interpretation and reporting of results – How are results presented, discussed and/or reported?

There is only one Evaluation Report, with the quantitative data accompanied by a narrative and explanation/confirmation/justification of findings from the qualitative research and secondary sources. Sometimes a finding from the qualitive research will be accompanied by the quantitative data from the survey. For example, in a Focus Group discussion, farmers have reported that they cannot buy fertilisers because it is too expensive. The survey can ask the same question and provide the percentage of farmers not able to purchase fertilisers but in addition the survey can tell if this issue exits in all geographical areas. In depth qualitative interviews can provide other reasons why they cannot buy fertilisers.

The Mixed Method approach allows to take advantage of the respective strengths of the qualitative and quantitative method in collecting and analyzing information to answer the research/evaluation questions.

Examples of Evaluation using the Mixed Method approach:

 Qualitative Quantitative Other

Mid-Term Evaluation Millet Business Services Project

  • Key Informant Interviews (KIIs) of Implementer Staff and Partners
  • Focus Group Discussions (FGDs) of Millet Producers and Managers of Processing Units
  • Field observations

Four surveys were conducted:

  • Survey of Millet Producers
  • Survey of Producer Organizations
  • Survey of Processing Units
  • Survey of Trained Processing Unit Staff.
  • Literature and Program Document reviews
End-Line Evaluation of the SeneGambia Cashew Value Chain Enhancement Project
  • Key Informant Interviews (KII)
    • Managers of Tree Nurseries
    • Cashew Traders
    • Processors
    • Local Cashew Facilitators
    • Farmer Association
  • Focus Group Discussion (FGD) of Cashew Producers
  • Field Observations
  • Survey of Cashew Producers
  • Survey of Processing Units or Centers
  • Survey of Trained Processors
  • Literature and Program Document reviews
  • Review of IRD and CEPII monitoring data, monthly/quarterly/annual reports, thematic reports, case studies, and staff interviews