RE: Can visual tools help evaluators communicate and engage better? | Eval Forward

I am a new member of this important forum and a group of professionals. Interesting discussion point, Can visual tools help evaluators communicate and engage better?

I have no doubt that visualizations are important tools for communicating and engaging better, especially with stakeholders. My only concerns are, what kind of visualization, and which stakeholders? For example, in my country, Liberia where the vast majority of the stakeholders and specifically beneficiaries are illiterate. Of course, presenting fancy charts/graphs, tables in percentages, are really meaningless and won't communicate anything to them at all. An evaluation is supposed to promote accountability. This places explicit responsibility on us as evaluation practitioners to share with our beneficiaries (I mean illiterate ones). Charts/ tables and other visual aids may not communicate anything substantial to these people. For example, 25%, and 40% on charts and table has no meaning to them. Extract innovations are required to factor these people amongst stakeholders that require to participate in the sharing of the evaluation's findings. I have pilot-tested sharing evaluation findings with this group of people without using nice charts, and tables.