RE: Can visual tools help evaluators communicate and engage better? | Eval Forward

Greetings!

I read with some interest the original e-mail on this topic and the first responses. However, I am a little puzzled:  it is obvious that any evaluation can only be undertaken relative to a certain given objective. For me, the only justifiable objective of an evaluation is to ascertain whether a project, programme, etc could or had achieved its intended purpose towards the target group.  Such a group may be a group of strategists, designers of operation or field work.

As far as I can see, it is difficult to understand how such an objective - reaching the target population - may be visualized. Without such an anchor, the visualizations would be left adrift like a ship with engine failure in a stormy sea.

Cheers!

Lal Manavado.